[BUSINESS ANALYTICS
AND ML/AI]
The answers are in your own
data. Most of them aren't being asked.
Demand shifts, prices react, customers churn, usually with warning signs already sitting in your own systems. We build the models that surface them: forecasting, segmentation, and pricing intelligence trained on your operations, not industry averages.
Churn probability | Next 90 days
Forecasting churn in a gym applicationOne of the forecasting models running for our clients today
[OUR SOLUTIONS]
[WHY IT MATTERS]
We would rather ship a model your team actually uses than one that impresses in a demo
Most organizations don't lack data; they lack models built to survive contact with how the business actually works. A forecast that assumes clean, stable inputs breaks the first time a promotion, a stockout, or a new competitor shows up, and a segmentation nobody trusts gets quietly ignored the moment it contradicts someone's intuition.
This is the work of building analytics that hold up: models trained and validated on your own data, forecasts and segments your team can question and trust, and monitoring that catches drift before it costs you a decision. Not a one-time deliverable, but a capability your business keeps.
[HOW WE WORK]
State-of-the-art approaches to challenging questions
Thorough process mapping and standardization
Before anything is built, we map how data moves through your organization, including the undocumented steps and workarounds people have quietly built to keep things running.

Marand Builders
AI readiness assessment · Data preparation for AI/ML workloads
[USE CASES]
Selected
Work
[APPLICATIONS]
Applications by sector
Real estate and construction
Project management, payroll, field, and expense systems unified into one operational picture.
Retail
POS, inventory, and e-commerce integrated for near-real-time performance visibility.
Insurance
Policy, claims, and CRM data connected with auditable data lineage.
Automotive
Dealer, service, and inventory systems connected across the network.
Government and development agencies
Reproducible pipelines and documented provenance for reporting and accountability.
[CROSS LINKS]
We are here to help you
in the whole data cycle
Do you feel you need more market data?
Check our servicesNeed to automate or integrate data pipelines?
Check our servicesLet's
talk
Allow our team to understand
your needs and propose an
action plan
DMA Research
& Data Analytics
Edificio Kinetika, piso 8, calle El Carmen
y 17 avenida norte, Santa Tecla, El Salvador
