[MARKET INTELLIGENCE AND ANALYTICS]
Expansion, pricing, product launches, entering a new country. We build that evidence: from satellite imagery and mobile location data to competitor pricing and consumer research; measured for the markets you operate in.
[SOLUTIONS]
Market analysis • Sector forecasts • Economic impact modeling
We size the market you're entering and model how macroeconomic shifts (currency, remittances, interest rates, commodity prices) and market movements will impact your firm.
Data collection • Data mining • Web scraping • Automated price monitoring
When the data isn't for sale, we build the collection. Automated pipelines that track competitor pricing, assortment, and availability.
Geointelligence and spatial analytics • Catchment area analysis • Market entry simulation
Site selection models built on population movement, economic activity, and your own performance data. Simulate expected performance under different scenarios to mitigate risks and maximize ROI.
[WHY IT MATTERS]
Most analytics work with data you already own. Market intelligence starts outside your walls: from collecting data to simulating an entire market before entry, we help you move with confidence. We work across Latin America, and increasingly beyond it, in markets where official statistics are thin, delayed, or simply don't reach the level of detail a real decision requires. That constraint is why we built the alternative-data capability we offer to our clients.
Demand estimates, market sizes, and forecasts you can put in an investment committee document.
Satellite, mobile, and web-derived data reaching neighborhoods, corridors, and price points no official source covers.
Locations, segments, and products ordered by expected return, with a clear rationale behind.
[HOW WE WORK]
Spatial models, demand forecasts, and scenario simulation, calibrated against your own performance data so the output reflects how your business interacts with the market, not a generic benchmark.
Access high-quality datasets, from high-resolution population and income data to customer opinions, we have what you need to inform your decisions.
Includes anonymized mobile location patterns, traffic-density patterns, and foot-traffic data for in-depth and detailed analytics.
Continuous collection from public sources, competitor sites, proprietary data, marketplaces, and review platforms.
[USE CASES]
PM (slides)
Slides
Optimal warehouse location in Miami
Nowcasting (slides)
[APPLICATIONS]
Site selection, catchment analysis, competitor pricing and assortment benchmarking
Feasibility studies, demand modeling, absorption forecasts
Risk geography, portfolio exposure by territory, market penetration analysis
Dealer network planning, territory potential, demand forecasts
Evidence for policy design, geographic targeting, impact measurement
[CROSS LINKS]
Allow our team to understand your needs and propose an action plan.
DMA Research & Data Analytics
dma@dmaanalytics.com
Edificio Kinetika, piso 8, calle El Carmen y 17 avenida norte, Santa Tecla, El Salvador
© DMA Research and Data Analytics (2026)
